Recent Blog
-
Medical Marketing: Content vs. Advertising
August 12th, 2014 – Active MD Medical Marketing & Patient Education, Corporate offices in Tampa, Florida – The times are steadily changing for medical practices everywhere as marketing budgets see an increase of medical content marketing over traditional marketing tactics. We have put together a detailed infographic that shows why you should be looking at…
-
Why Medical Content Ain’t as Good as it Used to Be
July 1st, 2014 – Active MD Medical Marketing & Patient Education, Corporate offices in Tampa, Florida – The creation of effective medical content used to be based on “how much” versus “how good”. Companies are still generating massive amounts of information across the internet in the form of blogs and PR websites or article repositories. Is…
-
Top 3 Most Effective Medical SEO Tactics
June 30th, 2014,– Active MD Medical Marketing & Patient Education, Corporate offices in Tampa, Florida – There are many different ways to go about optimizing your website for search rankings, both on and off page. As the search engines update their algorithm, the need to change the way we do SEO changes with it. This…
-
Five Biggest Search mistakes Medical Marketers make
June 24th, 2014 – Active MD Medical Marketing & Patient Education, Corporate offices in Tampa, Florida – Medical markerters are interested in optimizing their health/medical websites to attract more patients, a vauge idea, and 70% of those marketing people are failing to engage audiences. Most Doctors and medical professionals want want to get the best…
-
Medical Marketing & Media 2014 Report
May 26th, 2014 – The current state of medical marketing & media is a snapshot report created by ActiveMD Medical Marketing. Where are medical marketing budgets going, you may ask? According to the 2014 state of digital marketing report of which medical/health businesses are a large subset, nearly half is spent on search, with…
-
How to increase patient referrals from Medical Video Production
May 19th, 2014 – Active MD Medical Marketing & Patient Education, Corporate offices in Tampa, Florida – The whole point of Medical Video Production is probably the same as all your other marketing efforts – an increase in patient referrals. There are a few key points to the ActiveMD discovery process that make medical video…
-
Top 5 Medical Website Design Myths
May 5th, 2014 – Active MD Medical Marketing & Patient Education, Corporate offices in Tampa, Florida – Medical website design is one of our specialties at ActiveMD medical marketing. We have a great deal of knowledge about how to deliver results from a medical website, but only after learning what NOT to do in the medical…
-
Medical Marketing Analysis Survey
March 19th, 2014 – Active MD Medical Marketing & Patient Education, Corporate offices in Tampa, Florida – ActiveMD’s Medical Marketing Analysis Survey is designed to rate the strengths, weaknesses, opportunities and threats of your business: including medical marketing foundations, sales forecast potential, and aligning of marketing/advertising expectations. We have developed our MAS based on our experience marketing and advertising…
-
Keeping Your Practice’s Marketing Message Up-To-Date
March 18th, 2014 – Active MD Medical Marketing & Patient Education, Corporate offices in Tampa, Florida – Locicero Medical Group (LMG) has been a valued client of Active MD Medical Marketing & Patient Education since 2006. Nicholas Galantino, Practice Manager, has been implementing many cutting edge medical business practices at LMG including communicating 20 years of…
-
8 Medical SEO Myths you should forget about
Feb 28th, 2014 – Active MD Medical Marketing & Patient Education, Corporate offices in Tampa, Florida – Medical SEO is an ever-changing thing, which is dictated by tech-savvy search engines like Google, Yahoo, and Bing. As a search engine releases an update, the way to rank your website changes with it. We take a look at…