Medical Marketing Agency

June 24th, 2014 – Active MD Medical Marketing & Patient Education, Corporate offices in Tampa, Florida – Medical markerters are interested in optimizing their health/medical websites to attract more patients, a vauge idea, and 70% of those marketing people are failing to engage audiences.  Most Doctors and medical professionals want want to get the best bang for their buck, have incredible ROI and own their fair share of the market.  In order to help you reach all these goals we have created this list and corresponding slide show:

Wrong keywords

Medical marketers might think they know what keywords you need to have in your search marketing campaign, but most of them haven’t taken the time to do the research necessary to pick the best ones. The final set of keywords will dictate the strategy for the entire campaign, since they will be used in the creation of medical content that will be searchable by your audience and get your website pages ranked. At Active MD, the preliminary research of your keywords will tell us what kind of competition you have and how many times people searched for them. Other metrics are taken into account to inform us where you need work and where you might want to shift your focus.

Cheap backlinks

The updates to Google and other search engines have changed the way to make medical marketing effective. Sure, writing content on a blog space is helpful, but is the content just taken from another website and some of the words changed in it to hit a certain keyword density? It’s factors like duplicate content that are the focus of the updates to search algorithms and it is no longer a matter of quantity of content. High-quality blog sites and unique articles that give actual related and current information are exactly what the team at Active MD produces for clients on a daily basis.

Not niche-specific

In the medical field, it’s not very likely that writing content about giving someone a yearly physical will attract a potential clients to a plastic surgery practice who is looking for breast augmentation. The article may be related, since plastic surgeons are doctors, but is it really targeting the right people? At Active MD, we believe creating medical content for marketing is about connecting to the right people that need the specific services offered by your medical practice. Our content is designed with a target audience in mind that increased the chances that someone will send you an inquiry and schedule an appointment.

Keyword Stuffing

This old practice is now frowned upon in the medical marketing game, since search engines are taking a closer look at the content being created on the internet to make sure that it is quality information that is both relevant and current. It used to be a very simple algorithm that made the practice of keyword stuffing a regular way to increase search rankings. For example, if you were a chiropractor, your content would commonly be littered with the same keyword phrase, such as “tampa chiropractic service”, over and over again in every possible place it could fit. Even more black hat practices were trying to hide the keywords using text that was the same color as the background or by using the smallest font possible. It’s these kinds of practices that we find outdated and even harmful, so we strive to deliver high-quality relevant content.

No interactive content

It seems that more and more internet users are not into reading as much as they were in the past. The advent of digital video and the means to easily produce it have made rich, interactive content a must-have in medical marketing. Simple textual articles are just not as effective. Interactive content, like medical videos, slideshows, infographics, and the like, are becoming more popular with today’s internet viewers. Your medical practice should have engaging testimonial videos and images that will captivate and motivate your audience to get them to pick up the phone and book a consultation. At ActiveMD, there are a few different ways to engage your audience using our content creation services to make increase patient interaction and get more referrals walking through the door.

ActiveMD Medical Marketing & Patient Education takes pride in their work  and strives to produce high-quality content that will naturally increase your medical practice in search engine rankings to earn you an increased number of patient inquiries. They have a system of releasing medical and health related content that will engage your visitors and give them the right kind of information so that they will choose your medical practice, regardless of your specialty. If you are interested in quick, proven results, from a professional marketing company that creates content that engages patients, facilitating the decision making process, call their office in Tampa, Florida at 1-877-267-4111 or you can also use this convenient form to schedule an appointment by phone or in-person.