June 30th, 2014,– Active MD Medical Marketing & Patient Education, Corporate offices in Tampa, Florida – There are many different ways to go about optimizing your website for search rankings, both on and off page. As the search engines update their algorithm, the need to change the way we do SEO changes with it. This means the tactics we used yesterday aren’t as effective as the tactics we need to use today. At Active MD, marketing is our primary purpose and we strive to give you the best results possible. Here’s a list of the top three most effective medical SEO tactics that we believe will organically elevate your search engine ranking position and increase your patient inquiries.
Quality Content Creation
It used to be easy to get search engine rankings for medical website by using some simple keyworded text in your website content. Now, search engines like Google have updated their algorithm to be able to identify what content on the internet is considered to be high-quality content. This means that then the user finds the article or post and clicks on the search result, that they are able to see and hear exactly what they wanted. The creation of quality content for medical websites takes time. We take the time to make sure that the user who finds your website not only clicks the search result, but will have the right information to fill out a contact form or call your tracking phone number.
Keyword Research and Management
If your medical specialty is dentistry, for example, just marketing for the keyword “dentistry” or “dentist” is nowhere near enough. Extensive research has to be done before any content can be written to find out what kind of competition you have for specific keywords and how many searches that people actually use at a search engine. You may find some interesting keyword phrases that have low competition and a high search volume that are only loosely related to your main keyword, but are still relevant. We make sure to do the research necessary to find out the best keywords for your medical practice and how they can best be utilized in your website or in other pieces of content.
Frequent Website Updates
Search engines now take into account the age of a specific piece of content and naturally rank those that are most recent closer to the top of the list. Special tags are used to denote when an article or page of content was last updated so that the user who finds an article doesn’t find something from 3 years ago that is no longer relevant. Perhaps some procedure in dentistry is no longer used because there is now a more effective way to provide dental services. In that case, it helps to have the content that is updated on a regular basis to get the best possible search ranking position for your medical website.
This short list is only a small sample of the medical SEO tactics that we use to generate traffic for your medical website and increase your patient inquiries. Please get in touch with us today by calling Active MD Medical Marketing & Patient Education at our office at 1-877-267-4111 or you can also use this convenient form located on our main website.
