August 27, 2013 – Active MD Patient Education & Medical Marketing – North American Spine developed a new minimally invasive spine procedure that is able to get patients incredible results. Through the Active MD discovery process we found that a large portion of patients with spine problems were afraid of open back surgery. Hence, we created the Avoiding Open Back Surgery series. We then created a DVD giveaway, infomercial, a referral video titled: What Doctors Need to know, a detailed process video, titled: What to Expect and several web-videos. You can see the English and Spanish versions of the Avoiding Open Back Surgery patient education video at the bottom of this page.
We released both English and Spanish version of the DVD, included subtitles for the hearing impaired and created web versions for all social networks. Needless to say, the Avoiding Open Back surgery series gave North American Spine the cutting edge they needed and made them stand out as medical experts. The DVD giveaway concept and web videos is driving them new patients daily. The video answers all the questions a patient has and gives them evidence of why, if they have spine problems, North American Spine and the AccuraScope procedure is what they need to avoid open back surgery.
This basic concept is what drives everything at Active MD. patients need to see evidence of what makes you special, different and unique. Marketing and advertising tends to be based on the antiquated ideas of brand recognition and creative repetition, which work if you spend millions of dollars. Today, it is more important then ever to actually tell your story, show compelling evidence and have a low risk offer. Active MD medical marketing explained all of these points to North American Spine and they agreed based on our success with other back and pain businesses in the United States. The results speak for themselves and North American Spine has been overwhelmed by the success of our videos. From a medical point of view it is absolutely incredible that a potential patient watches a video and decides a procedure. However, that is what happens at ActiveMD we create websites, landing pages, pay per click campaigns and videos that motivate, educate and captivate potential patients and move them to a consult or booking of procedure.
Active MD Medical Marketing & Patient Education creates professional infomercials, commercials, Educational DVDs, patient education web videos and more for medical/health businesses who want to stand out as medical experts and own a market share. If you are interested in high quality medical videos, medical marketing or patient education call 1-877-267-4111 today.
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