Medical Marketing Agency

September 1, 2013 – Active MD Medical Marketing & Patient Education, Corporate offices in Tampa, Florida – Medical marketing video search engine optimization through micro tagging and automation application patient engage. Google, the largest and most popular search engine started including the universal search algorithm years ago, yet most medical marketing clients do not take advantage of this often overlooked video seo (search engine optimization) benefit. Basically, Google (and all other search engines) attempt to include images, pdfs, video and other file types into the first page of search engine results. When a potential patient searches the term spine surgery, for example, you will see images, maps, pdfs, and videos show up on the first page of google. If you actually use google micro tagging techniques it will take about three days for Google to index the file – and then we will see it climb based upon competition in the rankings. Their are other important factors in ranking besides competition, however we are only focusing on creation of this content in an automated fashion today.

Medical Video Production and patient education videos are not simple to produce. At Active MD we have worked with many of the top medical businesses in the USA to create customized content that explains exactly what patients need to know to choose your medical practice. These customized patient education videos for medical marketing are priceless, however, we wanted to create a system that would allow for less production, less time and easier distribution, that would benefit our medical marketing clients. We added the video seo plugin to our automated medical marketing suite, Patient Engage, to make medical search engine optimization easy, fast and most importantly, automated. We created a simple video below that explains how to actually login to the software and use the video recorder to record and release these videos (see video seo video below).

However, let me explain the fundamental ideology behind medical seo and video search engine optimization for medical businesses. If you provide multiple procedures, services, or surgeries, then you can boost your visibility on the internet by creating a video for each procedure page on your website – whose title corresponds with the contents of its page (procedure, service of surgery). For example, if one of your medical services is breast augmentation and there is a breast augmentation page on your website – then having a short 1 to 2 minute video titled:Breast augmentation will increase your search engine rankings. Furthermore if the actual surgeon or medical director explained in a two minute video what breast augmentation was (more importantly what their approach was) – then patients would be engaged! Finally, we also created this simple, but effective, medical video recording and distribution application for medical practices to use for patient testimonials. This is very powerful, when patients are actually in the practice and have a good result, asking them to sit in front of your laptop and give a two minute testimonial is easy – getting patients to come in for video production with a crew etc is not! If you have any questions about medical marketing, medial search engine optimization or patient education videos please call 1-877-267-4111 – and please make sure you are in a well lit room with good audio when making these simple videos.

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