May 26th, 2014 – The current state of medical marketing & media is a snapshot report created by ActiveMD Medical Marketing. Where are medical marketing budgets going, you may ask? According to the 2014 state of digital marketing report of which medical/health businesses are a large subset, nearly half is spent on search, with 31% on pay per click and 18% on medical SEO. Over 63% of medical marketers surveyed said that they would be increasing their search budget with 47% stating they would do this by using medical seo exclusively.
Other important takeaways were:
- Even thought 8 out of 10 medical marketers identify mobile marketing as significant, only 3% of their budgets go to this media.
- 47% of medical marketing media leaders believe that Google + has had a lasting impact on medical search.
- 60% of medical businesses will increase or maintain medical marketing automation programs for lead generation and nurturing, and
- 57% of those medical/health businesses plan on increasing their medical content creation strategy.
The infographic above lists the overall percentage of medical marketing media spending. Surprisingly, email marketing is still a main staple for all medical health businesses with an average of 500,000 emails sent annually.
Making cents of all this data (tongue in cheek):
In 2014, online advertising will reach approximately $137.53 Billion worldwide, with the USA making up 40% of that spending.
This translate to the current trend that 25% of all marketing budgets are spent on digital (internet) marketing while 75% are currently spent off-line. However, this is a rapidly increasing statistic as more and more marketers are becoming sophisticated, embracing search, content creation, marketing automation and analytical data, proving that digital marketing and specifically medical marketing to increase and nurture inquiries is the most financially rewarding, with increased ROI and direct analytical data (not anecdotal).
It is no wonder that more and more medical/health businesses are exclusively using the internet to drive their growth.
Active MD is the only marketing agency specialized in audience development and conversion-focused ecosystems for medical, lifestyle and health brands. Traditional, Digital and Pay per click advertising is offered in conjunction with our inbound marketing programs. All programs include our automated marketing applications and patented funnel system (lead nurturing) software (automated patient relationship management).
Our inbound medical marketing program includes medical SEO (search), social networking and content creation services specifically geared towards crafting and implementing strategies that increase inquiries and get you new business.
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) is the most effective way to attract your audience online. Medical SEO is a process that makes your website more easily found by your target audience through search engines. To reach this goal we provide our clients with the following services:
- Complete Market Research & Audience Profiling Reports We deliver comprehensive market research reports with highly actionable insights. With the collected data we help you develop a well-structured site and define a winning content strategy.
- Technical SEO & Site Architecture Reports We research the technical barriers you are facing and improve your page layouts to fix the problems and achieve good organic SEO performance. We dive deep into the issues, making sure the development team has a clear project plan.
- Content Strategy We identify your customer’s needs and respond to them in your on-site content strategy to attract customers, sales, views, likes and links.
- Monthly Outreach & Link Building Our monthly services help you rank high and grow your traffic by targeting your audience through savvy marketing. Our high quality outreach and content development earns your site links and develops your rankings over time in a safe and scalable way.
- Monthly Tracking, Automation and SERP Reports All of our services would not be worth a nickel if it were not track-able and report-able. We give you a complete tracking reporting including all forms, calls and call recordings (using our patented funnel system software). Our social media automation and content placement is also a very easy way for your organization to assist in the content strategy, updated monthly. Finally our reporting would not be complete without a monthly report of your keywords search engine ranking and placement.
Additionally we can also provide web development (responsive WordPress websites and more), graphic design, automated social media needs, video production and application development.
Our system is proven, we are a Google Engage agency, we have a long list of medical clients and we will drive inquiries to your website that you can track and convert into new patients – the entire process is transparent and we guarantee new patients or it will cost you nothing.
ActiveMD is the only medical marketing & media agency specializing in patient inquiries and referrals by creating conversion-focused automated content systems for medical/health businesses and brands. We focus on marketing automation, search, social and content strategy (including video), and have consulted with companies such as Schering Key, LMG Medical Group, Medtronic, Sciton and North American Spine. With offices in Tampa and NY we serve clients in the USA, and have recently started to work with clients in Mexico and South America. If you would like more information about our medical search, automation, content creation, lead generating and lead nurturing programs, please contact us today for a free marketing analysis at 1-877-267-4111 or use this easy form to have a representative contact you with in the next business day.
