Medical marketing is a combined expertise that is based on art, design, writing and psychology. Much of that psychology actually starts with the medial/health businesses logo and ends with that face to face visit in your office. However, a medical practices logo is usually not designed for ultimate usability across all mediums, and are created by individuals who do not really understand what a LOGO is or how to use TYPE. A great book to read on the subject is “Stop Stealing Sheep & Find Out How Type Works.” Its available on Amazon and even though it was written in 1993, the concepts are just as strong today.
Medical Marketing is hampered mainly by uneducated people who are so inundated by marketing messages that are based on antiquated ideas – branding, creative repetition, catch phrases that mean nothing – and old advertising concepts that do not work anymore, and yet they are in charge of medical/health campaigns. At ActiveMD Medical Marketing we have a very distinctive and transparent process that is based specifically on interrupting, educating, engaging and offering potential patients the real information that they need to make an informed decision. Our success speaks for itself, our programs have increased inquiries by 200% for most medical practices have worked with over the last several years.
When Renew Spinal Care came to us and was interested in an immediate identity package and marketing campaign we were delighted. It so happens we have a lot of experience working with back & neck surgery centers, and specific minimally invasive spine surgery campaigns, driving millions of dollars of booked surgeries across the country. So we wanted a simple design that was not the same as all the other back surgery and back pain businesses – for example it did not include a SPINE. Additionally, just as the name of the concept – RENEW – implies, the idea was to design a textual logo that also gave the impression of renewal and freedom.
Besides designing their logo, setting up their websites, developing their marketing campaigns we are also working on an animated video describing their procedure and several marketing/patient education videos. If you are interested in increasing your inquiries through direct marketing to potential patients in a cost effective trackable, reportable manner – please call Active MD at 1-877-267-4111 or use this on-line form for a medical marketing consultation.
