What are the Benefits to using Medical Content Marketing?
Medical practices are reaping the benefits of this type of marketing across 4 main fronts: risk mitigation, lead generation, lead nurturing, and lead scoring. This winning combination of strategies work together to see that the return on your investment increases.
What are the most popular Medical Content Marketing tactics?
The leading tactics are social media at 79% and posting medical articles runs a close second with 78%. Other heavy hitters are events in-person with 62% and email newsletters with 61%. Case studies, white papers, blogs, and webinars make up the remainder of those most popular tactics.
Are all medical practices increasing their budgets for medical content marketing?
A whopping 51% of medical practices are increasing their budgets over the next year, while only slightly less are keeping them the same. Since the efficacy of medical content marketing increases as the medium develops, this number should continue to increase, beating traditional marketing tactics.
If you would like to find out how ActiveMD Medical Marketing & Patient Education can switch your old spending habits on traditional marketing to a more effective platform of medical content marketing, you can download the infographic.
