Medical Marketing Agency

May 19th, 2014 – Active MD Medical Marketing & Patient Education, Corporate offices in Tampa, Florida – The whole point of Medical Video Production is probably the same as all your other marketing efforts – an increase in patient referrals. There are a few key points to the ActiveMD discovery process that make medical video production a sure-fire return on your investment. If you want to know how we can help you reach your goals in marketing your medical and health practice, please read on.

Real Testmonials

There are people who have no doubt had a great experience at your medical practice. Whether they had a simple procedure or extensive surgery, they could easily talk about your medical practice and let people know why they chose you. Sometimes you can even show the results of their surgery, as with plastic surgeons. Many times, patients will be able to talk about how they now have less pain and their quality of life is improved. These kinds of testimonials will speak directly to your potential patients, and get them to schedule an appointment to have that same great experience.

Powerful Call to action

We want your audience to have no question of how to contact your medical practice, so having a strong call-to-action is important in medical video production. At ActiveMD, we suggest several channels be presented to your viewer, as some people are more likely to call your phone number or visit your website and fill out a form. With the increasing popularity of social networks, people commonly visit fan pages on Facebook or look up a Twitter hashtag to contact you. Having these calls to action while the video is playing and especially at the end of your video is critical to a successful medical video production campaign.

Include a Transcript

After the creation of your medical video, it is always good practice to include a transcript that includes the verbiage you use to promote your medical practice. The extra content can improve on-page search engine optimization and can function to increase your ranking for your video to be found. ActiveMD offers video transcription as an included service when providing medical video production services.

Tracking and Reporting

A great man once said “if you can’t measure it, then it’s not worth anything”. At ActiveMD, we have detailed reporting for each of your marketing campaigns that tell you just how successful your medical video production efforts have been. There are several ways we can track your success including a tracking phone number that appears in your medical video or a special URL that they can use to get to a landing page for your campaign. It’s these types of mechanisms that inform us where we can do better and exactly what your return has been.

If you would like to contact the medical video production experts at ActiveMD Medical Marketing & Patient Education, please call today at 1-877-267-4111 or you can also use this convenient form.