Engagement: Turning Your Inquiries into referrals

At ActiveMD we have learned from working with hundreds of medical practices over the years how to increase engagement and start a dialogue with potential patents – moving them through our proven Inbound Medical Marketing System.

Here are some engagement and communication facts:

There are over 23 Billion telephone calls placed annually in the USA.
Mobile devices have exploded and doubled in the last year and instantly push calls to your medical and health business.
Phone to PC convergence has increased and caused a real need to publicize telephone numbers on line (ex: 20 million concurrent calls are made at peak times from Skype users)
65% of Medical Businesses Rate Calls as their HIGHEST QUALITY Lead Source
The telephone is the most common way patients connect with medical and health businesses.
This telephone inquiries convert to medical procedures (and consultations) five times higher then clicks and are of a greater value.
No marketing strategy is worth a nickel if it is not trackable and verifiable.

Clicks are Nice: Calls are Better

Basically, the internet explosion caused medical and health businesses to be concerned about increasing clicks (traffic) at relatively low cost using the internet (Search, Pay Per Click), and shifting advertising dollars from more traditional advertising models (Print, Direct Mail, Radio, Television). During this growth the traffic and conversions (filling out a form, arriving at site, downloading content) has been carefully tracked, but telephone calls have not. We know that patient trends have been to search for a medical professional, then look at their website to make a quick decision, and then calling on the telephone. Surveys have shown that as high as 60% of medical website visits end in a telephone call. SO why not track and verify your telephone leads?

ActiveMD Call Analytics

ActiveMD Call-tracking servers and analytics software help you understand how specific ads, keywords, and sites are actually performing and knows where we need to make adjustments to your advertising or marketing.

We go beyond traditional clicks and web impressions to get an accurate picture of your return on investment. We measure all telephone calls from your website (or other ads or campaigns) with call tracking and analytics. Call tracking tells you exactly which ads, campaigns and channels are getting patients to call and which arena. Every telephone call is routed, tracked, and can even be recorded, allowing you complete control over your inbound medical marketing strategy. The results are emailed to you immediately after the call ends and we capture caller ID information.

you can:

Eliminate keywords or ads that are not driving telephone calls.
Train your staff how to better handle these patient inquiries.
Ultimately control and verify your return on investment.

Click to call

Additionally – our internet telephony servers use click to call technology so we can capture information and route telephone calls (a higher quality lead) to your staff. Additionally, we have found that click to talk has helped push an inquire as an impulse to type in the telephone number for instant gratification.

Filtering Your callers – the two main concepts with our call tracking is that if it ain’t trackable it worth a nickel and there is an ideal type of patient that you want and verifiable data halps us focus your strategy.

AMD Secure Forms: Grabbing your inquiries and pushing them through the system

secure forms, databases and auto responders – patient forms – newsletter.
free report – Rules of Engagement, Understanding your patients