Complete Inbound Medical Marketing Solution
Customization is the key to our programs success, Trackable data retains our clients.
Since 2001 we have worked with some of the top Medical and Health professionals in the United States and evaluated their needs, liabilities and assets – and created the ActiveMD inbound medical marketing system. It all started with the specific medical and health businesses needs, the right product set, as we learned it’s not just about providing online alternatives to displaced offline marketing; instead, we and our industry are in a unique position to address the distinctly digital needs of medial and health business as technology transforms not just the ways in which patients make decisions about choosing a doctor or practice, but the very fabric of what being a local medical provider means today.
Put simply, everything starts with your particular medical and health business and the products and services you need to increase procedures, increase referrals and save time and money.
The ActiveMD Discovery Process is by far the most important thing we do for medical and health businesses and what makes our program so successful.
The main issues we sought to solve through a simple, effective analytical system were:
- Medical Businesses have very little control over their digital footprint.
- Patients choose a Doctor, procedure or practice based on that footprint.
- Marketing to patients is less effective than actually giving them the evidence they need to see and hear to make that decision.
Based on our experience and intimate understanding of working with hundreds of medical businesses across the country, our goals have remained simple:
- For medical and health businesses, clicks are great, but telephone calls are of higher quality.
- Digital technology should help medical and health business to further their purposes of educating potential patients and give them control over their entire digital footprint.
- Interrupting, Educating and Engaging those potential patients is a two-way conversation.
What we have created is a customized inbound medical marketing funnel system that is based on your specific medical businesses goals, needs and internal reality. This all starts with a simple, yet effective discovery process. The three most important things our program does are Lead Generation, management of your online presence and management of the relationship with your patients.
40% of small businesses surveyed by cite not having enough time as their largest marketing challenge.
Balance of Power: Creating Consumer Findable Content
The balance of power has shifted to the potential patients. Today their is better local search, mobile applications, and social media influencing local spending, basically your potential patients have the edge in defining their buying decisions. Because of this your website (and entire digital footprint) needs to rank well in search engines and draw traffic from other sources, like social media sites, and the blogosphere. Of course, whether your website draws traffic (and links) depends on whether it’s optimized and how useful and relevant it is. Given the above, what your web presence needs to reflect is the particular evidence that makes your business different special and unique, instill confidence and most of all, start a dialogue with potential patients. Your site needs to interrupt, engage, educate and motivate potential patients moving them to the next step of the buying process. 80% of patients seeking surgical procedures use the internet as their primary source of research.
Digital Distribution: Effective Patient Education
The advent of the internet allows medical businesses to narrowcast their message and educate patients 24 hours day seven days a week. Our professional customized videos are designed to turn your inquiries into referrals, giving potential patients all the information they need to make a decision to use your business over all other businesses. Our strategy includes the constant use of a low risk offer for inquires, which includes the use of a free DVD and information kit giveaway to expand your reach. Furthermore, we use the content we create in your reception area as a pre-consultive experience. 82.6% of people surveyed said they were more likely to purchase goods and services from a website that had educational videos.
Rules of Engagement: Patient Interaction
We use the latest secure Web 3.0 techniques to capture information and engage consumers. Our program includes click to talk, ask the expert, register for seminar and complex interactions that include potential patients to attache previous reports, or pictures, with built in notification and auto responders with attached PDFs. Initiating a phone call, email,
or form submission is the beginning of a relationship, and an active form of communication with a potential patient.
360 degrees: Medical Businesses want calls.
The best type of medical leads are phone calls with potential patients. Rates of conversation are five times higher with telephone calls then with email or any other type of lead. Our program includes dedicated toll free call tracking with enhanced call recording to analyze and verify all calls. Additionally, we can use additional numbers from our pool of numbers to isolate different areas (television, print, keywords, etc).
Age of Information: connecting with patients and analyzing data
Our program includes the integration of popular social media sites, youtube, Facebook, Linkedin, and twitter, mobile websites, enhanced local search listings, inclusion in medical directory sites, email marketing, reputation management and verifiable analytical data through our software suite to see real time data of your web presence 24/7, including telephone calls.
