Customized Online and office video for medical and health businesses
ActiveMD Patient Education has been working for the last ten years with medical and health businesses around the country creating compelling video content to be distributed on their websites, reception areas and through that use of Free DVD and information kit giveaways. Some of the video content we create is Patient Education Videos, Spotlight on Procedure Videos, Welcome videos, Landing page videos, Commercials, infomercials and television programming. Studies show that audio/visual presentations help viewers retain 50% more information and the use of interactive media increases results by 200% or more.
Even Bad Media Works, Great media Works Even Better
We like to explain that it is true that even a bad presentation is better then none. We have all seen some terrible commercials and marketing presentations. However, it is uniquely important that your content have the proper message to optimize results. To insure your success we have created a 21-point discovery process that has proven to improve the information that is disseminated and your overall results. How much is it worth to you to gain a new customer? How much money will you leave on the table with bad media? Our program of content creation is designed for those business owners that want to have a system that guarantees success.
ActiveMD Process
Over the years working with Doctors and medical businesses we have created a proven system of creating and distributing video content that is a strategy to get more patients, more referrals and save time and money. The process starts with our discovery process which is based on our proven medical marketing paradigm – Interrupt, Engage, Educate and Offer –
Interrupt – you need a strong headline or visual interruptor that hits your targeted markets buying hot buttons.
Engage – you need to engage your audience effectively starting the buying process.
Educate – You need to educate potential patients on the benefits of your procedures/surgery and why they should use your services over your competition. Giving them all the evidence they need to feel that they can make an informed decision.
Offer – You need to make the process easy for them by offering them a low risk way to find out more.
During our discovery process we find out:
- Who your target market is.
- What they want and what they want to avoid.
- What makes you special different and unique.
- What evidence exist to prove you give them what they want.
The ActiveMD Discovery Process is by far the most important thing we do for medical and health businesses and what makes our program so successful.
Style = Substance
Our program was designed to give a lot of information to potential patients through subconscious and
psychological means. The purpose, by using patients hot buttons, is to get potential patients to make immediate subconscious decisions and look for clarifying information. In scientific terms we are jolting the viewers brain from the the auto pilot (alpha mode) to the attentive activity (beta mode). Some of the ways in which we do that has to do with the personal connection and relationship with the Doctor or Medical professional in his or her environment, the use of interview techniques that are relaxed and informal, allowing for the subjects personality to come through, and the use of visual imagery and testimonials as evidence to substantiate the claims we are making.
Script/outline: Telling Your Story
The core of every piece of motion media is an engaging and interesting story. In our process we create your story using a documentary (reality) based approach. After completing the discovery process we create a formal outline for approval along with scheduling and any scripting. This would include the breakdown of the purpose of each video, the evidence we will use (or create) and the primary interviews needed to create the content. Our production coordinator will assist you in handling all of the organization for your project, including contact patients, doctors, and staff.
Increase The Efficacy of Your Medical Website With Rich Media
With the current growth of technology and the Internet, more and more medical businesses are using the Web to disseminate informational and patient gathering.
Studies over the last few years indicate that 20% (some studies suggest as high as 40%) of all internet users are using the world wide web to search for health and medical related information.
More importantly, 80% of patients who were considering procedures used the internet as their primary source of education.
Who can you trust: Professional Production Services
We are experts in designing visual narratives that motivate, captivate, and educate. Our programs have been successfully implemented in medical practices nationwide and increased results by 200 — 300 %. Our program educates potential patients and facilitates their decision making process. Ensuring they learn everything they need to know to choose your practice, over all others, regardless of price.
We offer a customized product that will accurately describe your expertise, the different procedures you provide, and most importantly patient testimonials that illustrate the wonderful experiences and outcomes they have received. Turning your inquiries into referrals.
Our production staff is made up of professional who have created hundreds of hours of film, television and multimedia content for a wide array of clients including Schering Key pharmaceuticals, HD Net, Fox Sports, Paramount Television, Showtime Networks, Atlantic records and more. Accordingly we use the very highest standards of production including the use of film lenses, film motion, high quality lighting, hair and make up, everything essentially we would do to make a high quality motion picture. We are used to working with medical businesses in an unobtrusive manner often scheduling production on nights or weekends, but have worked during normal operating business hours without disturbing your patients. Our work speaks for itself see our portfolio here –
Our proven program offers Doctors the ability to harness the power of a professional motion picture production. The customized high definition videos can be deployed many ways including HD DVDs, Blue Ray DVDs, standard DVD,integrated web video content, online media and medical animations.
Post Production: Editing & Flash development
After collecting primary interviews, all visual elements and support materials our editors quickly work to put all the graphic, audio and video elements together based on the original outline and story purposes. The videos are converted into flash based contents and embedded into our proprietary ActiveMD Patient Education viewer. The viewer, written in flash AC3 programming uses our streaming video server for both security and access and our engagement techniques including click to talk, ask the doc, refer a friend and transcripts of each video. All your videos will be reviewed and approved by you. (see samples in action).
Our video streaming server provides unlimited bandwidth and simultaneous connection with out degrading the quality of speed of the video and has enhanced security features to ensure your program is not hot linked or embedded on another website.
Additionally, using our flex and flash based electronic DVD software, patients can download, forward and interact with your videos and medical business from their desktop.
Deploying Your media
There us no better bang for the buck then using your website as the primary distribution mechanism for all your rich media video content. However we want to extend the life of these high quality content by utilizing current DVD technology.
DVDs diversify your distribution strategy and extend the reach of your printed messages. Packages that were only printed materials now often come with electronic versions of those materials. This provides your patients the ability to forward, review, and reply to the materials electronically. This addition can improve response rates, click through rates to websites, and pass along rates. Surveys indicate that the addition of discs to a package of printed materials yields response rates that are 50% to 600% greater than traditional direct mail rates. To put this into perspective, if traditional direct mail delivers response rates of 1% to 2%, then programs that include discs typically return 3% to 12% response rates. Conversion rates are also significantly higher with programs that include discs. The likelihood of a prospective buyer ordering a product or service after receiving a promotional disc approaches 19% (nearly 1 out of 5 recipients of a CD or DVD placed an order!).
The strategy to integrate discs with traditional print programs improves the ROI on a project, and in some cases actually introduces the message to people beyond the original target market.
Whether we want to believe it or not, people actually do toss printed materials into the vertical file. Or perhaps the material is filed away, to be reviewed on rare occasions. DVDs have a relatively high “pass along†rate, in which the initial recipient shares the disc with others. This rate is higher than with most catalogs and brochures. Including a disc with a traditional printed piece thus improves the reach of your message. DVDs have a high-perceived value. In some cases, this value has been measured as high as $20. Patients are more likely to play a disc, which is often regarded as “specialâ€, as opposed to a brochure or catalog that can seem like junk mail. Including a disc along with a printed piece extends that perceived value of both. In short, people are less likely to discard a DVD.
Finally, according to recent study by Nielsen Media (April 2011), Mobile Video Popularity has increased by 41%
In the last quarter of 2010, 301 million people in the UNSA used a mobile phone; of those mobile phone users, 25 million watched video on their mobile device. This marks a 41% increase from mobile video usage in December 2009.
This is due, in part, to the rapid adoption of media-friendly mobile devices including smartphones (and tablets), which make up more then 30% of the marketplace.
